New search algorithms can find more quality sites around the world

Amit Singhal, Fellow Google, and Matt Cutts, Senior Engineer.

Our task is clear: we want to quickly find sites that will best respond to queries made by users. This requires constant refinement of search algorithms, because the Internet is constantly updated with new content, as necessary, and utterly useless.

Most users often do not even notice the changes that we introduce, which is understandable and correct - in fact it important to quickly get the right answer to your question, but as it happens - our concern. But about a month ago, we have made in their search algorithms are significant improvements, which are, and want to tell. Thanks to them, are reflected in the search results more useful sites, and worthy publishers get more traffic. It's now easier to find sites that published research, detailed reports, analysis, and other noteworthy materials. The meaning of change is it to have interesting and useful Web sites had a higher rating.

Testing the new algorithms in different countries was successful. The effectiveness of our new approach is confirmed by the fact that 84% of the results of the updated algorithms coincide with the preferences of users. Now we implement this improvement to all English-speaking Google users. Before you connect the platform to search in other languages ​​to new algorithms, we plan to further improve. We will inform you when these changes are fully implemented in the Russian-language search engine. Do not have long to wait:).